Traces the long and ferocious rivalry between Coke and Pepsi, centered on the “New Coke” debacle of 1985. For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No. 2, forever poking at its big brother with cutting edge advertising. But in 1985, in a stranger-than-fiction twist, Coca-Cola’s executives took a step so daring that no one in either company could believe it: they changed the formula of the most popular beverage on the planet.
Why Plastic: Coca Cola/American Plastic
Cocaine: History Between the Lines
Burp! Pepsi v. Coke in the Ice-Cold War
Coca-Cola et la formule secrète
Coca vs Pepsi : le combat du siècle
The Secrets of Coca-Cola
Das ist nicht Amerika.
Moments Like This Never Last
Bottled Up: The Battle over Dublin Dr. Pepper
Coke vs. Pepsi: Cola Wars
Saints + Sodas
Less Than Zero
