A lost film - Mary Gray, whose father manufactures cold cream, is engaged to sappy Horace Niles, the son of Hugo Niles, the elder Gray's most competitive rival in the cosmetics business. Chip Armstrong, a hot-shot public relations man, quits the employ of Hugo Niles and goes to work for Gray, persuading Mary to enter the Miss America contest at Atlantic City, with the intention of using her to endorse her father's cold cream should she win. Mary breaks her engagement with Horace. When it appears that she will win the contest, Hugo lures her home on the pretext that her father is ill, and she misses the contest. Chip and Mary return to Atlantic City, discovering that the new Miss America has told the world that she owes all her success to Gray's cold cream. On this note, Chip and Mary decide to get married.
Esther Ralston
Mary Gray
Lawrence Gray
Chip Armstrong
Ford Sterling
Hugo Niles
Fay Lanphier
Miss Alabama
Louise Brooks
Miss Bayport
Edna May Oliver
Mrs. Niles
Kenneth MacKenna
Horace Niles
Douglas Fairbanks Jr.
Triton
Ernest Torrence
King Neptune
